November 28, 2024

Fortuna: Ohio State’s decision to rebrand itself pays off as Buckeyes rely on their toughness to turn back Notre Dame


COLUMBUS, Ohio — Jim Knowles walked off the Ohio Stadium field a winner for the first time, his left arm raised and his right arm shouldering a black leather bag. The fans cheering his way were happy, they were exultant, they were relieved. Most of all, they were thrilled that Ohio State’s decision to rebrand itself after an offseason of tumult had paid off. This 21-10, tug-of-war-like victory over Notre Dame was unrecognizable to most of this sold-out crowd. It was the result of a hard offseason of this program looking itself in the mirror, not loving everything that reflected back and deciding to roll up its sleeves and do something about it. Losing the unlosable — The Game — will do that to you. So will a chorus of critics coming at you from every corner, whether it’s your rival coach declaring that you were born on third base…

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