Day after day, Cotie McMahon would grab a pre-practice smoothie from her favorite place on High Street. It started a business relationship that now has the first-year forward on the Ohio State women’s basketball team partnering with Berry Blendz to create her own smoothie and capitalize on her name, image and likeness rights. For as long as McMahon is a Buckeye, she will earn a percentage of the proceeds from the purchase of every “Cotie Crossover” that is sold. All it took was some conversation between a store owner and a dedicated customer who wanted a drink that tasted like the Shirley Temples she orders when eating at a restaurant. Ohio State basketball insider: Stay in the know with texts from beat reporter Adam Jardy Ohio State and NIL: Ryan Day, Chris Holtmann embrace changing landscape at Ohio State’s ‘The Foundation’ event “I would go there probably almost every morning…
Continue Reading: Ohio State's Cotie McMahon steps into NIL space with smoothie deal
