October 12, 2024

NIL nonprofit assisting Ohio State football, men's basketball players set to launch

A nonprofit organization set up to pay Ohio State football and men’s basketball players in exchange for working with local charities is launching on Thursday. THE Foundation, which is co-founded by Columbus real estate developer and Buckeyes booster Brian Schottenstein and former national championship-winning quarterback Cardale Jones, will begin soliciting donations online. Nine months after the NCAA first permitted college athletes to profit from the use of their name, image and likeness, such groups have popped up across the country. Known as collectives, they pool money from boosters and businesses to fund NIL deals for athletes at specific schools. The entities operate independently of the universities. THE Foundation is the first known collective created to assist athletes at Ohio State. Since planning for a launch began in January, Schottenstein has said he aims for the nonprofit to become the largest NIL fund benefiting a particular school by capitalizing on the Buckeyes’…

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