November 1, 2024

Ohio State athletes’ name, image and likeness deals: Which Buckeyes are in business?


COLUMBUS, Ohio — College athletes around the country woke up to new freedoms to make money from their name, image and likeness, and some began taking advantage immediately. Ohio State football player Nicholas Petit-Frere announced a deal Thursday morning with recruiting technology company Flix CV. The company is based in the offensive tackle’s hometown of Tampa, Florida. “I am honored to be associated with Flix CV,” Petit-Frere said in the news release announcing the deal. “In football we win by executing flawlessly, and I am impressed at how Flix CV has revolutionized the process for companies to build their teams. Much like the adoption of the forward pass in football, they have completely changed the way winning companies recruit new employees.” Flix CV touts itself as having invented the “10-minute interview highlight reel” for job candidates to submit to hiring managers. Signing on with a recruiting firm makes sense for…

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