With the implementation of name, image and likeness on the horizon, Ohio State announced on Thursday it has engaged with Anomaly Sports Group to provide student-athletes with consultation and protective education. These services are part of the athletic department’s NIL program, “The Platform,” which was created to help student-athletes maximize their individual endorsement value. Led by Luke Fedlam, a non-agent sports attorney, Anomaly will focus on I ntellectual property protection, business level decision-making, due diligence, financial management and contract analysis for both marketing and entrepreneurship opportunities. “Luke has been a tremendous resource for us with our Real Life Wednesdays program”, Buckeyes head coach Ryan Day said in a statement. “I look forward to him continuing to help our program navigate NIL as well as helping every Ohio State student-athlete.” Fedlam has spoken to Ohio State student-athletes in the past regarding financial and legal pitfalls through both Real Life Wednesdays and…
Continue Reading: Anomaly Sports Group To Offer Name, Image And Likeness Consultation, Education For Ohio State Student-Athletes
