December 20, 2024

Will Ohio State football players make commercials? Can fans pay them for autographs? How rich can they get? Q&A


COLUMBUS, Ohio — We have officially entered a world where you can expect to see Ohio State football players doing commercials for Raising Cane’s Chicken Fingers and signing autographs at the mall the Sunday after being Michigan. The name, image and likeness reform that has been inevitable for years will be NCAA rule by the fall of 2021, based on the recommendation of the body’s Board of Governors this week. How will the rule changes affect Ohio State athletics? Some of the specifics are still to be determined, but here is a guide on what we know about the framework the NCAA is trying to establish. Question: Why is this happening, and why is it happening now? Answer: The NCAA has seen this day coming for a while — and was not exactly proactive in its approach. When individual states such as California and Florida began drafting legislation that gave…

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