A New York-based online sports media company is asking a federal court to prevent Ohio State University from trying to stop the company from using the letter “O” in its logo as part of a university effort to protect its brand. Overtime Sports Inc., which focuses on high school football and basketball, has a pending application with the U.S. Patent and Trademark Office for its capital “O” logo that features sloping, rounded corners. The university, home to the Ohio State Buckeyes, asked the company in July to stop using the letter, saying it resembled its own trademarked octagonal “block O” letter it has used since 1898. “While Ohio State recognizes there are many legitimate, non-confusing uses of the letter ‘O,’ there can be no doubt that when the vast majority of people see a Block ‘O’ they associate it with Ohio State and its Block O Marks,” Samantha Quimby, an attorney retained by Ohio State to argue its case, wrote…
Continue Reading: Sports media company files lawsuit in Ohio State letter 'O' dispute
