Ohio State University’s trademark application for the word “THE” has been refused by the USPTO.The USPTO found that:1. @OhioState is not using the word “THE” as a trademark.2. Marc Jacobs filed an application for “THE” before Ohio State made its filing. #The analysis ? pic.twitter.com/KfQmlVtvQA — Josh Gerben (@JoshGerben) September 11, 2019 Ohio State University will not be getting “THE” trademark. Attorney Josh Gerben took to Twitter on Wednesday to speak about the United States Patent and Trademark Office’s rejection of the university’s claim to the word. Gerben, founder of the trademark-specializing Gerben Law Firm, created a video documenting the initial denial. In August, the University announced its intentions to trademark the word “The”. The school has been formally known as “The Ohio State University” since 1878. Alumni and fans of the school and its Buckeye-branded athletic programs frequent emphasize “the” when declaring their alma mater and/or fanhood. Gerben, however,…
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