Ohio State University wants to trademark the word “the” when used as part of the school’s name on university merchandise. The Columbus Dispatch reports the school submitted a trademark application this month to the US Patent and Trademark Office. “Like other institutions, Ohio State works to vigorously protect the university’s brand and trademarks,” Davey told the Dispatch in a statement. “These assets hold significant value, which benefits our students and faculty and the broader community by supporting our core academic mission of teaching and research.” The Rich Paul Rule is proof the NCAA knows its days are numbered The application requests a standard character trademark for the title “The Ohio State University”, which was the school’s former name. It would cover various items including t-shirts, baseball caps and hats. The trademark would be seen as particularly valuable due to Ohio State’s popular college football team. The Buckeyes have won eight…
Continue Reading: Ohio State University, home of Buckeyes, applies to trademark the word 'the'
