Ohio State’s internal brand development program – BrandU – has created a monster, and it comes in the form of junior defensive end Chase Young. This afternoon the Ohio State Football Twitter account gave a sneak peak behind the scenes to show exactly how “The Predator” brand has been built and perfected. How did @youngchase907 become The Predator? Go behind the scenes as our BrandU program helped build a unique and personalized brand identity for one of the most dominant Buckeyes on the field.#GoBucks pic.twitter.com/wTtjQJCT5J — Ohio State Football (@OhioStateFB) February 23, 2019 Young is expected to the lead the Buckeye defense again this season. He recorded 2.5 sacks as a freshman in 2017, which was impressive in itself considering the four NFL defensive ends in front of him. Then, as a sophomore in 2018, he tallied 9.5 sacks and 14.5 tackles for loss. His most noteworthy performance came last year…
Continue Reading: Ohio State's BrandU Program Describes How It Helped to Build and Perfect Chase Young's "Predator" Identity
