SCOTTSDALE, Ariz. — At 6:58 a.m. on a Friday morning in early December, coffee cups steam on the desks of the defensive staff room at Ohio State. A dozen Ohio State football graduate assistants, recruiting assistants and interns convene at the program’s daily creativity meeting. Amid the wisecracks and stifled yawns, a persistent soundtrack of the electronic typing of iPhone keyboards echoes through the room. The daily meeting, led by director of player personnel Mark Pantoni, is focused on providing ideas for graphics, short videos and GIFs to send to recruits. At 12:30 on a recent overcast afternoon at Scottsdale Community College, there’s a palpable bustle around the perimeter of Clemson football practice. A Clemson house photographer is taking pictures. Two student videographers, who chartered with the team, are compiling behind-the-scenes images. A former student holds his iPhone up to capture a defensive lineman drill. The two scenes offer a…
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